Video Production Agency for Brands That Want Video to Perform
Howell Studios is a national video production agency and marketing team. We write, shoot, and edit brand films, product and ad videos, and social video, then run the SEO, web, and paid work that turns them into leads.
Producing video since 2010 • Made for manufacturers, printers, sign companies, and trades • One in-house team from script to distribution, for brands across the United States
Watch the reel
A video agency should show its work, not just describe it. This is the brand, product, and social video we write, shoot, and edit in-house for manufacturers and industrial brands across the United States.
A video production agency plans, films, edits, and delivers video for your business, and the good ones also make sure the finished video gets watched by the right people. Howell Studios does both. We are a national video production company and marketing agency, so one team develops the story, shoots it, edits it, and then distributes it through the same SEO, website, and advertising work that captures the demand the video creates. A standalone production house hands you a file and moves on. We hand you the film and the plan that gets it in front of buyers.
What we produce
Brand films and company stories
A brand film tells the story behind the company: its history, its people, and why a buyer should trust it. We run the whole production, from concepting and scripting to directing, cinematography, lighting, audio, and post. See the full range in our video production services.
Product and advertising video
Product videos and video ads show the thing working, on the plant floor or in the field, and carry one clear reason to act. As a video advertising agency we cut each piece for the channel it runs on, from a paid social spot to a landing-page explainer, so the edit matches where the buyer will see it. Manufacturers can see how we approach this in our guide to video production for manufacturers.
Social media video
Short vertical video for Instagram, TikTok, LinkedIn, and YouTube, produced in batches so your feed has a steady reason to post. We shoot once and edit into the formats each platform rewards, which keeps the cost per usable clip down.
Testimonials, training, and recruiting video
Customer testimonial films, training videos for new hires, and recruiting videos that show what it is actually like to work there. These are the videos that keep doing quiet work long after the launch push is over.
LEAP 360 virtual facility tours
LEAP 360 is our own virtual tour technology. It lets a buyer walk your plant or shop from a browser, and it is useful when your building and your process are part of the sale.
Commercial photography
We shoot commercial photography on the same production, so a campaign has stills to work with, not only the film. One shoot, assets for the whole quarter.
Work made for manufacturers and industrial brands
Howell Studios has produced video since 2010, and the work is built for factories, print shops, and trades, not generic corporate stock. We have filmed for clients including Piedmont Plastics and Intergrow Greenhouses, shooting real product, real facilities, and the people who run them. You can see those projects, and the rest of the reel, in our portfolio.
More of our work
A brand and marketing overview: how we tell a company’s story.
Testimonial films with the industry leaders we produce for.
Why teams choose Howell over a production-only shop
Most video shops end at delivery. You get a good-looking file, an invoice, and no plan for who sees it. Here is what changes when the team that films the video is also the team that markets it.
One team writes it, films it, and markets it
Story, camera, edit, SEO, web, and paid are all in house at Howell Studios. The people who make the video are accountable for the leads it produces, so the film is briefed against the same keywords and pages that capture the demand. There is no handoff where the message gets lost between a production company and a separate marketing agency.
Made for manufacturers, printers, and trades
We film plant floors, product lines, and the process, because that is what our buyers sell. A generalist production company can shoot anything, which in practice often means it shoots nothing in particular. We speak the language of the factory and the shop, and it shows in the questions we ask before the camera is out of the case.
Built to be found, by search and by AI assistants
Buyers ask Google, ChatGPT, and Perplexity before they build a shortlist. We publish and structure your video so it can be found in search and quoted by AI answer engines, using the same SEO, AEO, and GEO practice we run across the account. A film nobody can find is a cost, not an asset.
How a video project runs
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01
Discovery
We learn the business, the buyer, and the number the video has to move, then agree scope, schedule, and a fixed price before filming starts.
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02
Story and script
We develop the reason behind the message and write it, so the shoot has a plan instead of hoping the story comes together in the edit.
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03
Production
We film with a full crew: direction, cinematography, lighting, and audio.
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04
Post and delivery
We edit, color, and mix, add graphics, and deliver the cuts each channel needs, from the full film to the short clips it feeds.
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05
Distribution
We publish and promote the video through SEO, the website, and paid, so it earns views instead of sitting on a drive waiting for them.
Common questions about hiring a video production agency
What does a video production agency do?
A video production agency plans, films, edits, and delivers video for a business. At Howell Studios that covers the story and script, the shoot itself, the edit and post, and the distribution that gets the finished video found in search and in front of buyers. Keeping production and marketing on one team is what stops a good film from going unwatched.
What is the difference between a video production agency and a video production company?
In practice the terms overlap, and buyers search both. The useful difference is scope. A video production company films and edits your video. A video production agency like Howell also develops the story and markets the finished video, so it is briefed to produce leads rather than just look good on delivery.
How much does video production cost?
Cost depends on scope: the number of videos, crew and shoot days, travel, animation, and whether you add photography. We scope a fixed price after a discovery call rather than quote a number blind, so the price reflects the work the project actually needs. For how a production budget sits inside a year of marketing, see where video fits in a marketing budget.
What is a brand film?
A brand film is a short video that tells the story of the company, its people, and why a buyer should trust it, rather than pitching a single product. It is often the anchor video a business builds the rest of its content around, and it is one of the most requested pieces we produce for manufacturers.
Do you produce 360 virtual facility tours?
Yes. Our LEAP 360 tours let a buyer walk your plant or shop from a browser. It is a strong fit for manufacturers and industrial brands whose building, equipment, and process are part of what convinces a buyer to work with them.
Do you work with clients nationwide?
Yes. Howell Studios is a national video production agency and works with brands across the United States. Shoots are scheduled on location, and the rest of the work runs remotely with shared reviews and one point of contact, so distance does not change how the project gets done.
Start your video project
Tell us what the video needs to do, whether that is earning trust, launching a product, or filling the top of your funnel. We will walk you through scope, timeline, and price on a discovery call, and show you work we have shot for teams like yours.