Digital marketing & AI Solutions for the Automotive & Specialty Vehicle Industries
Built for Automotive Businesses That Don’t Have Time for Guesswork
From independent auto repair shops to national trailer dealerships and OEM manufacturers, Howell Studios builds marketing systems specifically for businesses that build, repair, customize, or sell vehicles and equipment.
Let Us Create a Winning Strategy for You
Shop owners, are you finding it difficult to showcase your value and uniqueness to potential clients or recruits?
We don’t offer generic “agency services.” We build AI-powered marketing engines that understand your industry, your sales cycle, and your customers — and then work 24/7 to drive real leads, booked jobs, quote requests, and dealership traffic. With deep experience across automotive, marine, manufacturing, and specialty vehicle industries, Howell Studios is the marketing partner trusted by shops and brands that need results, not buzzwords.
Industries We Serve
High-value service pages (brakes, diagnostics, diesel, fleet service)
Auto Repair & Diesel Shops
We work with independent auto repair facilities, multi-location service centers, and diesel repair operations like Ranchwood Auto Works and Ranchwood Diesel Works.
Before/after driven decision-making
Auto Detailing, Protection, Wrap, Film & Tint Shops
From detailing franchises like Ziebart to premium wrap, PPF, ceramic coating, and tint shops like C17 Auto Armor, we build systems designed for visual industries where trust and craftsmanship sell the job.
Distributor and regional marketing alignment
Automotive Manufacturing & Industrial Parts Brands
We partner with manufacturers and industrial brands like Roechling automotive, TRG Automotive Parts Packaging and Rochester Products Division of GM, where long sales cycles, distributor relationships, and technical credibility matter.
Dealer and direct-to-buyer sales
Specialty Trailers, Food Trucks, & Concession Trailers
From food trucks to concession, utility, and specialty trailers, including manufacturers like SDG Trailers, we build marketing systems that scale with production.
Local + national SEO strategies
Cargo Trailer Manufacturers & Dealerships (Nationwide)
Cargo trailer dealerships operate in one of the most competitive search landscapes online.
Visual storytelling and brand perception
Marine Industry & Boat Builders
Boat builders and marine service brands require marketing that balances luxury, performance, and engineering credibility.
Simplify Communication
Close More Sales
Attract More Leads
Hire Better Talent
Retain Employees
Build Better Processes
Empower Company Culture
Be More Efficient
Educate Customers
Train Employees
Improve Transparency
Introducing the Vault AI Software Suite (Built for This Industry)
The Vault AI Software Suite is Howell Studios’ proprietary platform designed specifically for automotive, marine, manufacturing, and specialty vehicle businesses.
This is not off-the-shelf software.
It is a secure, industry-trained system that captures demand, tracks intent, and automates follow-up — without replacing your team.
Ready to Get Started?
Why Automotive & Specialty Vehicle Companies Choose Howell Studios
With 15+ years of experience in the printing, manufacturing, and industrial space, Howell Studios brings unmatched industry knowledge to automotive and specialty vehicle marketing.
We understand:
How customers research before they call
Why speed-to-lead matters
How to turn marketing into measurable revenue
Built to Outperform other Dealer Style Platforms
Others provide templates.
Howell Studios builds custom AI-driven marketing systems that adapt to your business, your services, and your growth goals.
The difference:
Strategy + software + execution
Full lead visibility (not just traffic)
Human support backed by AI automation
We Know This Industry — Because We’ve Lived It
What the Vault AI Suite Does
AI CRM & Unified Inbox
One dashboard for calls, texts, emails, and chats
Full visibility into every lead
Sales-ready insights, not vanity metrics
AI Receptionist, ISR & CSR
Capture leads from chat, forms, and calls
Route inquiries instantly to the right team member
Never miss another quote request
LeadVault – Anonymous Visitor Identification
See which companies and buyers visit your website
Identify high-intent visitors before they fill out a form
Trigger automated follow-ups based on behavior
Social Media Marketing & Ads
Turns real work (before/after, projects, process) into trust and demand using Story Selling
Builds credibility and confidence before prospects ever call or request a quote
Reputation, Reviews & Local Authority
Automated review requests
Google Business optimization n- Trust signals that win clicks and calls
SEO, AEO, GEO & Listing Management
- SEO, AEO & GEO Optimization
Listings & Local Authority Management
- Paid Advertising (Google, Meta, YouTube, Geo Ads)
LeadSuite AI – Find, Warms, and Books High-Intent Leads
Identifies high-intent prospects (including anonymous visitors) and enriches them with real data
Automatically follows up via email, SMS, and LinkedIn based on actual buyer behavior
Hands off warmed, qualified leads to your sales team at peak buying intent.
Automated Follow-Up & Nurture
AI-powered email marketing and SMS follow-ups
Quote reminders and abandoned inquiry recovery
Long-term nurture for high-ticket and long sales cycles
- old client win back campaigns
Award-Winning Video Production
Our award-winning productions help you attract more leads, close more sales, and build a stronger brand presence.
Case Stories
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Launch a product, service, or brand or otherwise introduce the brand to a new space
AN ORIGIN STORYWhere it's used:
- Website Home Or About Us' page
- Beginning of talks, presentations, or pitches
- Most common question in interviews and conversations
- Product or service promotion
-
Increase awareness or connect to a brand
A VALUES STORYWhere it's used:
- Talks, presentations, and pitches
- Recruiting materials
- Blog posts
- Short values stories on social media channels
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Increase awareness, connect customers to a brand, or launch a new product or service.
A WHY STORYWhere it's used:
- Common question in conversations and interviews
- Beginning of talks, presentations, and pitches
- Company home or 'About Us' page
- Proposals & grants
- Product or service promotion
-
Increase awareness or connect to a brand
A VISION STORYA Vision Story vividly depicts the future trajectory and purpose of a business, idea, or cause, fostering a deep connection among the brand's team, investors, or stakeholders by making the path forward tangible and compelling.
Where it's used:
- Internally or publicly to gain support for a new project, idea, or company direction
-
Educate customers or drive sales/donations of a product/service
A TEACHING STORYWhere it's used:
- Tutorial videos/guides
- Employee training videos/guides
- How-to videos/guides
- Product explainer videos/guides
- Blog posts / social media—attract new email sign ups for free content that teaches community valuable skills or lessons in their field
- Driving sales
-
Drive sales/donations of a product or service
AN IMPACT STORYWhere it's used:
- Company website and testimonials
- Social media channels
- Blog posts
- Pitches and proposals
- Driving sales
-
Overcome a common issue or problem
AN OBJECTIONS STORYWhere it's used:
- Sales Environment—This is commonly used in a sales environment where you can understand the client's objection to making such a large investment or in following your approach to crafting their video.
- VSL -Video Sales Letters
Ready to Transform Your Brand’s Story?
Transform your brand’s presence with Howell Studios. Reach out today and let’s discuss how we can help you achieve your business goals through powerful storytelling and creative strategy.
FAQ ‘s
What services does Howell Studios offer?
Howell Studios offers a wide range of digital marketing services, including social media management, search engine optimization, pay-per-click advertising, website design and development, content creation, videography, photography, and more.
How do I know which services I need for my business?
After a brief discovery call in which we will listen to you to understand your businesses goals and struggles, our team of experts will conduct a thorough analysis of your business and industry to determine which services will best fit your needs and help you achieve your goals.
How much do your services cost?
While we do have base packages which you can find on each of the service pages, we typically generate custom packages based on your specific needs and goals. Contact us for a free consultation and quote.
How long does it take to see results from digital marketing?
Results can vary depending on what industry you're in as well as what service we are completing. That said, we typically see measurable results within 3-6 months
What types of content do you create?
We create a wide range of content, including blog posts, social media posts, videos, and more. We tailor our content strategy to your business goals and target audience. From content for advertising purposes to internal education content, we do it all.
Do you work with businesses outside of Rochester, NY?
Yes, we work with businesses all over the country. We have even completed work oversees!
Will I have a dedicated account manager?
Yes, you will have a dedicated account manager who will work closely with you and provide regular updates on the progress of your campaigns. We like to consider ourselves a part of your marketing team and that starts with providing a readily available, dedicated account manager.
What is your approach to content creation?
We are a team of storytellers, and we carry that through in our approach to content creation. We believe in creating high-quality, relevant, and engaging content that resonates with your target audience and tells your company's story. Our team of content specialists will work with you to develop a content strategy that aligns with your brand and goals.
How do you measure the success of digital marketing campaigns?
We use a variety of metrics and analytics to measure the success of our campaigns, including website traffic, conversion rates, engagement, and more. We use tools like Google Tag Manager and Google Analytics daily to measure results and adjust our efforts accordingly.
Do you offer website hosting and maintenance services?
How often will I receive updates on my campaigns?
We provide regular updates on the progress of your campaigns, including analytics and metrics that measure success. We also schedule regular check-ins to discuss strategy and answer any questions you may have.
What sets Howell Studios apart from other digital marketing agencies?
We pride ourselves on our customized approach to each client and our commitment to delivering measurable results. Our team of experts has years of experience in the industry and is dedicated to staying up-to-date on the latest trends and technologies in digital marketing.

