Video Production Agency for Brands That Want Video to Perform

Howell Studios is a national video production agency and marketing team. We write, shoot, and edit brand films, product and ad videos, and social video, then run the SEO, web, and paid work that turns them into leads.

Book a discovery call or call (585) 558-3321

Producing video since 2010 • Made for manufacturers, printers, sign companies, and trades • One in-house team from script to distribution, for brands across the United States

A video production agency plans, films, edits, and delivers video for your business, and the good ones also make sure the finished video gets watched by the right people. Howell Studios does both. We are a national video production company and marketing agency, so one team develops the story, shoots it, edits it, and then distributes it through the same SEO, website, and advertising work that captures the demand the video creates. A standalone production house hands you a file and moves on. We hand you the film and the plan that gets it in front of buyers.

What we produce

Brand films and company stories

A brand film tells the story behind the company: its history, its people, and why a buyer should trust it. We run the whole production, from concepting and scripting to directing, cinematography, lighting, audio, and post. See the full range in our video production services.

Product and advertising video

Product videos and video ads show the thing working, on the plant floor or in the field, and carry one clear reason to act. As a video advertising agency we cut each piece for the channel it runs on, from a paid social spot to a landing-page explainer, so the edit matches where the buyer will see it.

Social media video

Short vertical video for Instagram, TikTok, LinkedIn, and YouTube, produced in batches so your feed has a steady reason to post. We shoot once and edit into the formats each platform rewards, which keeps the cost per usable clip down.

Testimonials, training, and recruiting video

Customer testimonial films, training videos for new hires, and recruiting videos that show what it is actually like to work there. These are the videos that keep doing quiet work long after the launch push is over.

360 virtual facility tours

A 360 virtual tour lets a buyer walk your plant or shop from a browser. It is a Howell service that most video companies do not offer, and it is useful when your building and your process are part of the sale.

Commercial photography and drone

We shoot commercial photography and licensed drone footage on the same production, so a campaign has stills and aerials to work with, not only the film. One shoot, assets for the whole quarter.

Work made for manufacturers and industrial brands

Howell Studios has produced video since 2010, and the work is built for factories, print shops, and trades, not generic corporate stock. We have filmed for manufacturers including Piedmont Plastics and Intergrow Greenhouses, shooting real product, real plant floors, and the people who run them. You can see those projects, and the rest of the reel, in our portfolio.

Why teams choose Howell over a production-only shop

Most video shops end at delivery. You get a good-looking file, an invoice, and no plan for who sees it. Here is what changes when the team that films the video is also the team that markets it.

One team writes it, films it, and markets it

Story, camera, edit, SEO, web, and paid are all in house at Howell Studios. The people who make the video are accountable for the leads it produces, so the film is briefed against the same keywords and pages that capture the demand. There is no handoff where the message gets lost between a production company and a separate marketing agency.

Made for manufacturers, printers, and trades

We film plant floors, product lines, and the process, because that is what our buyers sell. A generalist production company can shoot anything, which in practice often means it shoots nothing in particular. We speak the language of the factory and the shop, and it shows in the questions we ask before the camera is out of the case.

360 virtual facility tours most shops do not carry

Alongside standard film we build 360 virtual facility tours, so a buyer can walk your building before they ever visit. Few production companies offer this, and for a manufacturer whose plant and equipment are part of the pitch, letting a prospect see it from their desk shortens the path to a first meeting.

Built to be found, by search and by AI assistants

Buyers ask Google, ChatGPT, and Perplexity before they build a shortlist. We publish and structure your video so it can be found in search and quoted by AI answer engines, using the same SEO, AEO, and GEO practice we run across the account. A film nobody can find is a cost, not an asset.

How a video project runs

Discovery. We learn the business, the buyer, and the number the video has to move, then agree scope, schedule, and a fixed price before filming starts.
Story and script. We develop the reason behind the message and write it, so the shoot has a plan instead of hoping the story comes together in the edit.
Production. We film with a full crew: direction, cinematography, lighting, audio, and drone where it earns its place in the shot list.
Post and delivery. We edit, color, and mix, add graphics, and deliver the cuts each channel needs, from the full film to the short clips it feeds.
Distribution. We publish and promote the video through SEO, the website, and paid, so it earns views instead of sitting on a drive waiting for them.

Common questions about hiring a video production agency

What does a video production agency do?

A video production agency plans, films, edits, and delivers video for a business. At Howell Studios that covers the story and script, the shoot itself, the edit and post, and the distribution that gets the finished video found in search and in front of buyers. Keeping production and marketing on one team is what stops a good film from going unwatched.

What is the difference between a video production agency and a video production company?

In practice the terms overlap, and buyers search both. The useful difference is scope. A video production company films and edits your video. A video production agency like Howell also develops the story and markets the finished video, so it is briefed to produce leads rather than just look good on delivery.

How much does video production cost?

Cost depends on scope: the number of videos, crew and shoot days, travel, animation, and whether you add drone footage or a 360 facility tour. We scope a fixed price after a discovery call rather than quote a number blind, so the price reflects the work the project actually needs.

What is a brand film?

A brand film is a short video that tells the story of the company, its people, and why a buyer should trust it, rather than pitching a single product. It is often the anchor video a business builds the rest of its content around, and it is one of the most requested pieces we produce for manufacturers.

Do you produce 360 virtual facility tours?

Yes. We build 360 virtual facility tours that let a buyer walk your plant or shop from a browser. It is a strong fit for manufacturers and industrial brands whose building, equipment, and process are part of what convinces a buyer to work with them.

Do you work with clients nationwide?

Yes. Howell Studios is a national video production agency and works with brands across the United States. Shoots are scheduled on location, and the rest of the work runs remotely with shared reviews and one point of contact, so distance does not change how the project gets done.

Start your video project

Tell us what the video needs to do, whether that is earning trust, launching a product, or filling the top of your funnel. We will walk you through scope, timeline, and price on a discovery call, and show you work we have shot for teams like yours.