SEO Services Built for Google and AI Answer Engines

Howell Studios is a national SEO and digital marketing agency. We plan, build, and measure the search work that gets brands found in Google results and quoted in AI answers.

Book a discovery call or call (585) 558-3321

Technical SEO, content, and answer engine optimization handled by one in-house team • Built for AI answers and traditional search • Working with manufacturers, printers, sign, and trade brands across the United States

SEO services are the ongoing work that makes a website rank in search and earn traffic you do not pay for by the click: a technical audit, keyword research, page content, on-page fixes, internal links, and monthly measurement. Howell Studios runs that work for brands across the United States. We start with what your site can and cannot rank for today, build the pages and fixes that close the gap, and report the movement every month against a fixed keyword set. We also do the part many SEO companies still skip: writing your pages so they can be quoted by AI answer engines such as Google AI Overviews and ChatGPT, not only listed in the ten blue links.

What SEO services include

Technical SEO

We fix the reasons a page cannot rank before we ask it to: crawlability, index coverage, site speed, mobile rendering, redirects, and the schema markup that tells search engines what each page is. On WordPress and WooCommerce sites we can deploy most on-page fixes ourselves, because the same team runs your web design and build.

Content and on-page SEO

We map your keywords to real pages, then write the copy and the blog articles that answer what buyers actually search. Each page opens with the answer, names the product and the industry, and is structured so a person and a crawler both understand it in one read. No spun filler, no keyword stuffing.

Answer engine optimization (AEO and GEO)

Answer engine optimization is the work of getting your pages cited inside AI answers. We write self-contained, sourced passages and add the structured data that assistants lift and attribute, so when a buyer asks an AI tool a question in your category, your business is in the answer. This is the route we bet our own site on, and it is the same route we build for clients.

Reporting and digital marketing

Every engagement carries a fixed keyword set and a monthly report, so you can see position and traffic move rather than take our word for it. As a digital marketing agency we also connect the channels around search, content, email, and social, so the same message that ranks is the one your buyers see everywhere else.

How an SEO engagement runs

SEO is continuous work, not a one-time project. Here is how a Howell engagement runs from the first call.

Baseline and keyword map. We measure where the site ranks today, name the keyword set we will hold you to, and identify the gaps that are actually winnable instead of the head terms that are not.
Build and fix. We deploy the technical fixes, rewrite or write the money pages, and publish content on a set cadence. Because we build on WordPress in house, the fixes do not wait on a separate web vendor.
Measure and adjust. Every month you get a report against the fixed keyword set, in Google and in AI answers, and the next month of work is chosen from what moved.

Why brands choose Howell over a typical SEO company

Most of what is sold as SEO stops at rankings and reports. Here is what only this team can put its name to.

We optimize for AI answers, not only blue links

Search now splits between the classic results and the AI answer above them. We write and mark up your pages for both, so a query that ends in an AI Overview still names your business. Many SEO agencies have not changed their playbook for this yet.

One team builds the site and ranks it

We design, build, and rank on the same team, so a technical recommendation is something we deploy, not a ticket we hand to your web company and hope they action. See how we handle the build on our web design agency page.

We know industrial and trade search

We work daily with manufacturers, printers, sign companies, and trade contractors. We know the vocabulary a buyer of a wide-format printer or a monument sign actually types, which is not the vocabulary a general marketing agency guesses at.

The same agency films your brand video

Ranking content and video work better together than apart. The team writing your pages also runs your brand and product video, so the story on the page and the story on camera are the same story.

SEO services: common questions

What is included in SEO services?

SEO services include a technical audit, keyword research, on-page and content work, internal linking, and monthly reporting, run as ongoing work rather than a one-time fix. At Howell Studios they also include answer engine optimization, which is the work of getting your pages cited inside AI answers, not only ranked in the standard results.

What is the difference between an SEO company and an SEO agency?

In practice there is little real difference between an SEO company and an SEO agency, because both terms describe a team you hire to improve your search visibility. What matters is scope. Ask whether the SEO agency also builds the site, writes the content, and optimizes for AI answers, or whether it only sends recommendations for someone else to implement.

What is answer engine optimization (AEO)?

Answer engine optimization is optimizing your content so AI answer engines quote it. Where classic SEO aims to rank a page, AEO aims to have your business named inside the AI answer a buyer reads first. It relies on clear, self-contained, sourced passages and structured data, and it now runs alongside SEO rather than replacing it.

How long does SEO take to work?

Most sites see early movement in three to six months, with the larger gains after that, because search engines take time to recrawl, trust, and rank new work. There is no way to pay Google for a higher organic ranking, so anyone promising the top spot in weeks is guessing. See Google Search Essentials on how Google ranking works.

How much do SEO services cost?

SEO services are priced as a monthly retainer, set after we audit the site and agree the keyword set, because the work scales with the size of the site and the competitiveness of the terms. We quote a firm monthly number once we have seen your site rather than a rate card that ignores it. Book a discovery call and we will scope it.

Get an SEO plan for your site

Tell us your site and the terms you want to win, and we will send back what is winnable, in what order, and how we will measure it. See recent work in our portfolio.